Spotted in the October issue of Allure:
four fragrance ads featuring nearly naked women. Because everyone
knows that wearing perfume means you don’t have to wear a shirt! (But
just in case, better cover up those breasts with whatever object is
lying around! Like that pile of flower petals!)
As repugnant (and lazy!) as we find
the extraneous use of nudity to sell things, we dislike the Marc Jacobs
and Mariah Carey ads even more. Is the model in the Daisy ad
unconscious? Dead? Or, you know, just asleep in the grass in her underwear? Totally normal! And the Mariah Carey ad—she’s mostly underwater,
and her perfume promises an “ethereal presence.” Thanks, but we’d
rather be corporeal than ephemeral.
We just read the truly thought-provoking book Can’t Buy My Love by Jean Kilbourne, which explores advertising and its insidious effects on women, and we can’t stop thinking about it (and, yes, questioning everything we see). However, there was one ad featuring a topless woman that we wholeheartedly endorse.