We can’t believe we’re about to say this: we just read the April issue of Lucky, and we found very little to bitch about.
Let’s start with the cover: We preferred the halcyon days (you know, 2002) when anonymous models graced Lucky’s cover, but it’s hard to argue with Parker Posey, especially when—get this—she’s not actually promoting anything. (Except herself, apparently, but that’s good enough for us. We loathed Superman Returns.)
So we flipped to the “Editor’s Letter,” which, for obvious reasons, is always the first thing we read. We’re all about the schadenfreude! But for the third consecutive month, Kim France mentions herself only in a not-too-personal, shopping-related context.
I never thought there was such a thing as a straw bag I’d seriously consider splurging on, much less carrying to work, or that a bright blue patent leather bag existed that I’d ever even consider thinking of as “me.”
We can handle that kind of revelation. Further proof of some kind of transformation (or that someone else is actually writing these things): she actually praises staffer Noria Morales—a far cry from her harsh treatment of Jean Godfrey-June—and leads with a thoughtful-enough discussion about whether this month’s New Orleans shopping guide is insensitive.
Then there’s the language: though dicey confabs like “vintagey,” “fashiony,” and “drapey” do squeak through, this issue is largely lacking the cloying language we’ve railed against. We aren’t in love with “plant-y” or “organic-phile,” but at least we understand what they mean, which is a vast improvement over “just statement-y enough.” We’re still puzzling over that one.
No, we haven’t completely abandoned our standards—we didn’t appreciate everything about this issue. For instance:
• Was it really necessary to use “gleamy” five different times? (See for yourself: pages 76, 129, 233, and 267, and “gleamiest” on 240.)
• If they’re going to feature real women so prominently (see “Real-Life Sunscreen Prescriptions,” “Real Ways to Wear Dresses,” “Four Girls, One Wrap Skirt,” “Lucky Girl”), couldn’t they find at least one who doesn’t closely approximate a professional model? Seriously, Kim: put a size-12 woman in one of these reader-oriented features.
• Jean Godfrey-June bores us.
• And another story about layering? Yawn. Plus we’re feeling a bit of cognitive dissonance about a model wearing four layers above the waist with bare legs. Put some tights on!
Still, we’re nitpicking. And even if Kim and company never top this issue, we won’t really mind. The only thing we love more than a good issue of Lucky is a terrible one.